The Microsoft Surface Duo 2 Is The Most Niche Smartphone

Microsoft unveiled the second-generation Surface Duo on Wednesday, and it fixed all of the quirks of the kickoff model, to its credit. But that did not remove the fact that the Surface Duo two is however a very niche smartphone. Though, Microsoft does non even telephone call it a "smartphone".

It'south apparently a "mobile productivity device" which Microsoft says is "more than a phone".

Microsoft fixed everything that reviewers complained about with the original Surface Duo. That includes calculation a photographic camera to the back, adding a notification low-cal, and much more. But is that enough to get you lot to purchase a Surface Duo 2? Nope. Too the fact that information technology is $1,500, there's really no reason for nearly people to buy the Surface Duo 2.

The Surface Duo ii is targeted at Business Professional users

Here, at Android Headlines, we believe that the Surface Duo 2 is targeted at those business concern professional users. Those that apply Microsoft services for everything, and need something to get work washed while on the go. It'due south a neat device to make some terminal-infinitesimal changes to your presentation. Or to take a Microsoft Teams telephone call while on the go, and contribute to the whiteboard at the same time.

But for those of united states that are not reliant on Microsoft'southward services, what is the betoken of the Surface Duo 2? There's not 1.

Yeah, information technology'll be absurd to have apps stretch beyond that 8.3-inch display, merely that's not going to exist enough to get most people to buy the Surface Duo 2.

A bigger reason as to why we believe this is targeted more than at business professionals, is the toll. The Surface Duo 2 starts at $1499. The same cost as its predecessor. Which is pretty pricey, but if y'all are working somewhere that this can be a business expense, and so this is nothing. It's a drop in the bucket.

Microsoft didn't make the Surface Duo 2 appealing to most users

Most people don't buy a new phone because of its spec sheet lonely. They buy a new phone because of its marketing, and sex appeal. Which is something that Microsoft did not accomplish with the Surface Duo 2. This is another reason why nosotros believe that this targeted at business professionals and not normal consumers.

Have you ever wondered why Samsung and Apple tree are the biggest smartphone makers in the world? It'southward because of their marketing – amidst other reasons. What phones do you see advertised on TV? What almost on billboards or on YouTube? It's generally, the iPhone and the latest Samsung smartphone. That's something that the Surface Duo 2 is going to be missing.

Of class, if this is truly targeting business professionals, so marketing isn't needed. And that'due south a mode for Microsoft to save money. Simply because of that, this doesn't appeal to near people.

Why on earth does information technology run Android?

The Surface Duo 2 is basically an extension from your Windows PC. So why on earth is it running on Android instead of a version of Windows? Well, we practise really know why. Because Microsoft isn't able to make a mobile version of Windows. They've tried a number of times and failed. So Android was the way to go.

But that is too why the software on the original Surface Duo was (and still is) terrible. Now we accept not checked out the Surface Duo 2 yet ourselves to know if this has changed with the second-generation model. But nosotros wouldn't look that to be a big difference.

Microsoft doesn't have much experience building or even working with Android. Sure it has a number of Android apps, but that is very unlike from building an Android device like the Surface Duo. Fingers crossed that the software is much improved this year, only we don't take high-hopes unfortunately.

This isn't the "foldable" for virtually people

Foldables aren't for well-nigh people, but if you were looking for a foldable, this is likely non the one you want. For but a few hundred more than, you tin get the Milky way Z Fold 3, which has a lot of the same apps and features, but also has better software.

Though, I nonetheless struggle to phone call the Surface Duo two a "foldable" because it's really just two displays attached to a swivel. It's like calling the LG G7 ThinQ with its Dual Screen zipper a foldable telephone.

Nosotros like what Microsoft is doing here. It'southward experimenting with Android on the Surface Duo 2, and with this form gene. Nosotros could see information technology going somewhere and becoming popular in the future. But as of right at present, it'due south not a phone that most people are going to buy or even take their optics on.